Brand and message
Confirm your name, visual identity, business description, intended audience, and key page copy. Keep a single approved set of assets so your website and other materials tell a consistent story.
Product and business information
Check that product descriptions and business details are accurate and approved. Review supplier documentation, operational arrangements, and any requirements relevant to your product category with qualified specialists.
Website and inquiry path
Test primary navigation, forms, validation, success states, failure states, mobile layouts, privacy links, page titles, and contact details. Send a clearly labeled test inquiry and verify that both storage and notification work.
Launch responsibilities
Assign owners to publishing, domain settings, customer support, inquiry follow-up, and post-launch fixes. Make a short sequence of tasks with dependencies rather than an undifferentiated list.
After launch
Review the live experience from a visitor’s device. Check that search engines can access your intended pages and that inquiry notifications continue to work. Record issues, prioritize them, and improve the experience as you learn.